Lightbox and Monster XP Form Strategic Partnership to Deliver Best-in-Class Window Front Media 

New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail destinations, Lightbox’s window front asset continues to propel the brand’s expansion into urban locations with street-level inventory in New York City, Los Angeles and other major markets. This partnership leverages Lightbox’s sales reach with Monster XP’s operational expertise to deliver a best-in-class media product.

Launched in 2021, Lightbox’s window front media employs LED panels to create massive video displays that overtake commercial real estate facades. In this partnership, Lightbox will lead sales efforts, while Monster XP will serve as the managed service partner for the hardware, installation and maintenance of window front campaigns. Monster XP’s extensive experience with interactive digital solutions will also be leveraged for custom advertising executions. Monster XP will input on Lightbox Studios’ creative ideas and service all back-end tech and functionality. This collaboration has already seen great success, recently earning a 2023 Obie Award for Creative Excellence from the OAAA for a Columbia Sportswear campaign.

“Lightbox has been working with Monster since the Fall and they’ve been instrumental in elevating our window front media,” says Kobi Wu, Lightbox’s SVP, Product Innovation and Strategy. “We have robust real estate inventory and expansive sales coverage, but we needed a reliable partner to actually transform the windows into media displays. Monster XP’s operational reputation is already well-known in the industry, and we’re thrilled that we’re able to leverage their expertise to deliver this in-demand product.”

John Payne, CEO of Monster XP adds “The combination of Lightbox’s trusted network and sales reach with our proven ability to execute is a no brainer. After pioneering the digital window front media category over a decade ago, we can’t wait to see how together Monster XP and Lightbox can deliver many more award-winning executions that connect brands and consumers.”

Lightbox’s window front media is the company’s latest product to bring digital video into the real world with can’t miss displays. It adds to the network’s 100% video portfolio, allowing advertisers to benefit from impressions delivered in high-traffic environments including retail centers, grocery stores, and city streets across the country.

The post Lightbox and Monster XP Form Strategic Partnership to Deliver Best-in-Class Window Front Media appeared first on Lightbox.

ORLANDO―Infuse Digital and Encore Capital Management have announced a partnership with digital out-of-home media company Lightbox to represent the digital display network at Margaritaville Resort Orlando and Sunset Walk Orlando. As part of the multi-year representation agreement, Lightbox will manage media sales for the digital network across both properties, including exterior kiosks, exterior LED spectaculars, roadside LED monuments, LED identification pylons, and other digital assets.

The post DOOH Partnership at Margaritaville appeared first on Lightbox.

New York, December 1, 2021 – Lightbox, a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow advertisers to deepen their connection to Lightbox’s audience of 80+ million consumers.

With QR codes already being incorporated into ads that run on the network, Lightbox is taking the logical next step to advance advertising experiences. The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement – all from a simple scan.

The AR experiences will be created and executed by the company’s full-service creative lab, Lightbox Studios, in partnership with Zappar, the world’s leading augmented reality platform and creative consultancy. 

“Consumers have accepted QR codes as the default frictionless digital interface with the physical world,” says Greg Glenday, CEO of Lightbox. “The challenge now will be to make sure that they have a magical experience every time they scan. Video Out-of-Home has the fewest creative constraints of any video medium, so shame on us if we simply take an engaged consumer to a website or a signup form. We’re excited to be the first network to fully embrace AR’s potential to truly transform consumers’ relationship with Digital Out of Home media.”

Caspar Thykier, CEO of Zappar says “The Zappar team has spent the past 10+ years applying AR to more so-called traditional platforms. Now we’re entering a stage of transformation where AR can be applied to physical environments at scale creating a totally new media inventory with engaging, snackable ‘grab-and-go’ experiences for brands and customers built for the mobile occasion. We’re thrilled to be able to work with Lightbox and its vast network to bring these exciting experiences to the masses.”

Lightbox’s AR launch adds to its “Lightbox Unlimited” portfolio: products designed to expand video advertising beyond the expected place-based confines. See an AR experience come to life at lightbox.arweb.app.

Press Contact:

Heawon Yoo, Lightbox 

The post Lightbox Launches Augmented Reality Product for DOOH Brand Experiences in Partnership with Zappar appeared first on Lightbox.

With spend going digital in a big way last year, OOH was left on the shelf. Ocean Outdoor saw a 50% drop in revenue, for example. Still, the pandemic saw campaigns with huge cut-through built specifically for the medium, such as the ‘#MyHeroes‘ campaign.

With economies in the UK and US opening up again, Ocean Outdoor expect custom to return – even if the OOH industry itself has to adapt to demographic shifts.

So as brands consider OOH again, how can they ensure their work makes the best use of the channel?

The post How do you solve a problem like… making out-of-home relevant again? appeared first on Lightbox.

RESTON, Va., May 4, 2021 – Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Lightbox OOH Video Network, a leading digital out-of-home media company, to provide out-of-home (OOH) audience measurement. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in Comscore’s Plan Metrix® planning tool.

Lightbox is a digital out-of-home network that reaches audiences at scale in environments along the consumer journey with 100% video. While it is the largest video network in shopping and lifestyle destinations, the company has significantly expanded into new environments under the leadership of CEO Greg Glenday. Its network now includes all U.S. WeWork locations and Lightbox Unlimited, powered by FrontRunner, a flexible digital product that transforms commercial window fronts into video displays.  

With the new agreement, Lightbox becomes the first company to utilize Comscore’s emerging OOH solution. Comscore recently announced its expansion into OOH measurement, forging alliances with DPAA and the Out of Home Advertising Association of America (OAAA) and accelerating product development to incorporate OOH measurement into its industry-leading cross-platform product suite.

“It’s finally time for digital out-of-home to behave like an actual digital medium,” said Greg Glenday, CEO, Lightbox. “At Lightbox, our largest client partners want to buy our audiences and it’s past time for us to make that easier for them. Comscore is the measurement solution the clients asked for, and we’re thrilled to partner with them to innovate in this space. Companies like Comscore planting a flag in digital out-of-home is why analysts are so bullish on the future growth of our industry.”

Comscore continues to execute on its vision to measure outdoor, cinema, and place-based advertising platforms, such as those found in retail spaces, business and medical offices, entertainment venues and transportation hubs.

Measured OOH audiences will be made available to advertisers and agencies through Comscore Plan Metrix® Multi-Platform and existing APIs. Plan Metrix® combines consumers’ desktop and mobile behavior with detailed information about their lifestyles, interests, attitudes, demographics, and behaviors for a unified digital view. Digital out-of-home networks will be treated as any other digital publisher, giving hundreds of agencies access to its audiences.

“We are thrilled that Lightbox has turned to us for their measurement needs,” said Gary Warech, Executive Vice President, Comscore. “Our charter subscribers will help shape the way digital out-of-home is planned and bought for a long time to come. Lightbox is an essential voice to have at that table.”

“For more than 20 years, the media ecosystem has relied on Comscore’s stable, granular measurement to achieve better business outcomes, and we are excited to now begin executing on our vision to incorporate out-of-home into our holistic cross-platform approach,” said Bill Livek, CEO, Comscore. “Consumers are increasingly spending more time outside, giving brands a prime opportunity to engage with relevant audiences. Comscore is ready to help marketers optimize their OOH campaigns with advanced audience insights.”                                                                                                                           

About Comscore
Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement. 

About Lightbox
Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with millions of consumers in the real world. The premium video network offers national scale with hyper-local execution via 10,000+ can’t-miss, audio-available screens in shopping destinations, city streets, and WeWork locations across North America.

Comscore
Neil Ripley
Comscore, Inc.
(646) 746-0579
press@comscore.com

Media Contact Lightbox
Heawon Yoo
Chief Marketing Officer
203-428-0300
won@lightboxooh.com

The post Comscore Announces New Agreement with Lightbox OOH Video Network for Digital Out-of-Home Measurement appeared first on Lightbox.

The post Shelter Pet Adoption by The Ad Council appeared first on Lightbox.

It’s putting a new spin on the growing medium

By Shoshana Wodinsky

The on-site digital video ad platform Adspace has gotten a facelift.

The New York-based company announced this week that it would rebrand as Lightbox OOH Video, a change that better serves the changing tide of the ad industry, which is seeing more and more dollars shift away from the digital screens of our computers and phones, and onto the screens in the great outdoors.

“Now, we can go to clients and say, ‘Hey, we can build videos on our screens,’ or, ‘If you don’t have vertical video, we can help you,’” Lightbox CEO Greg Glenday explained, adding that the entire rebrand—logo and all—was designed in-house. “I’m trying to turn us into a digital, audience-first company—and it’s working.”

Advertisers spent more than $30 billion on digital OOH inventory in 2018, according to one estimate, and it’s not hard to see the medium’s appeal: It’s bot-free, unskippable and guaranteed to attract eyeballs, especially if they’re published on a crowded city block, or inside a packed airport. And because it has a higher barrier to entry than, say, traditional digital ads, it’s the one corner of the advertising market that hasn’t been ensnared by the clutches of Facebook and Google, which is set to hoover up more than 59% of marketers’ budgets this year, according to eMarketer.

“I wouldn’t be surprised if they don’t start inserting themselves; if there’s money changing hands, they usually want a piece of it,” Glenday explained. He added that Facebook and Google “don’t own too many screens, and the screens that they do own aren’t embracing the sight, sound and motion that out-of-home can really provide.”

According to Glenday, those tech giants aren’t the only ones failing to embrace the best that OOH has to offer. “When most advertisers think of out of home, you think of billboards on the I-95 or the 405, or static boards that don’t have the sight, sound and motion,” but thanks to advancements in screen tech and the programmatic landscape, the out-of-home market is having a bit of a “renaissance,” he added, mentioning how some tech-forward brands like Spotify are actively expanding their outdoor footprint.

And as those dollars are pouring into out of home, more and more of them are changing hands programmatically. In Lightbox’s case, media buyers working through their exchange can customize the audience they want to target, the ad format and where they want their ad to play—down to the zip code. And while the targeting might not be as precise as the cookie and browser-driven world of digital, Glenday says that OOH can still target decently, thanks to metrics like footfall traffic, POS data and even signals sent from the mobile devices we carry around every day.

“We can say that this device was exposed to these screens for an hour, for example,” Glenday explained. “And we can retarget them with that sane creative at another time in their day-to-day, and know that it’s effective, and still feels personal to them.”

The one thing Glenday doesn’t want to do is rely too heavily on the programmatic landscape. He explained that they’ll get messages from omnichannel DSPs, and while the creative might work on a laptop or tablet, the creative simply doesn’t translate. Square banner ads, for example, look ugly on a mobile phone—just imagine those blown up 10 times the size, and that’s how they look on these screens, he explained.

“The worst thing you can do here is pretend this is a regular TV buy,” he said. “Or worse, pretending it’s a poster.”

The post As Out of Home Has a ‘Renaissance,’ Adspace Networks Relaunches as Lightbox OOH appeared first on Lightbox.

Ad-industry veteran Greg Glenday has departed Shazam Entertainment, the content-identification company recently acquired by Apple, to join shopping-mall advertising network Adspace as CEO.

About Adspace, based in New York, operates a network that displays videos ads in 300-plus shopping malls across the U.S. The company’s long-time CEO, Dominick Porco, left in 2015 and is currently chairman and CEO of out-of-home advertising firm Impax Media.

Prior to joining Adspace, Glenday was chief revenue officer of Shazam and was part of the team that negotiated the company’s sale to Apple. Apple announced the acquisition of Shazam last December, in a deal reportedly worth $400 million; the European Union has since launched an investigation into whether the is anticompetitive.

Before joining Shazam in December 2015, Glenday was CRO at Undertone, a digital advertising firm that was acquired Perion Network and prior to that spent nearly 20 years at iHeartMedia (formerly Clear Channel), most recently as president of the company’s cross-platform advertising division.

“We are thrilled to have someone of Greg’s success and stature join our company,” Peter Krieger, Adspace’s president/COO, said in announcing Glenday’s hiring. “He sees the great potential for connected, video-based players like Adspace to play an increasingly important role in the larger digital ecosystem.”

Privately held Adspace, founded in 1998, is backed by investors including the Walnut Group, AIG Investments and DCM Ventures.

The post Greg Glenday Exits Shazam Following Apple Acquisition to Join Adspace as CEO appeared first on Lightbox.

The post Vistar Media Debuts Digital OOH Marketplace that Blends Automation and Customization appeared first on Lightbox.

The post Vistar Media Unveils Digital Out-of-Home Deals appeared first on Lightbox.