Lightbox and Monster XP Form Strategic Partnership to Deliver Best-in-Class Window Front Media 

New York, April 18, 2023 – Lightbox, a leader in digital out-of-home video, announces a strategic partnership with Monster XP, a leader in digital and experiential activations, to bolster its burgeoning window front media product. Already a dominant media owner in retail destinations, Lightbox’s window front asset continues to propel the brand’s expansion into urban locations with street-level inventory in New York City, Los Angeles and other major markets. This partnership leverages Lightbox’s sales reach with Monster XP’s operational expertise to deliver a best-in-class media product.

Launched in 2021, Lightbox’s window front media employs LED panels to create massive video displays that overtake commercial real estate facades. In this partnership, Lightbox will lead sales efforts, while Monster XP will serve as the managed service partner for the hardware, installation and maintenance of window front campaigns. Monster XP’s extensive experience with interactive digital solutions will also be leveraged for custom advertising executions. Monster XP will input on Lightbox Studios’ creative ideas and service all back-end tech and functionality. This collaboration has already seen great success, recently earning a 2023 Obie Award for Creative Excellence from the OAAA for a Columbia Sportswear campaign.

“Lightbox has been working with Monster since the Fall and they’ve been instrumental in elevating our window front media,” says Kobi Wu, Lightbox’s SVP, Product Innovation and Strategy. “We have robust real estate inventory and expansive sales coverage, but we needed a reliable partner to actually transform the windows into media displays. Monster XP’s operational reputation is already well-known in the industry, and we’re thrilled that we’re able to leverage their expertise to deliver this in-demand product.”

John Payne, CEO of Monster XP adds “The combination of Lightbox’s trusted network and sales reach with our proven ability to execute is a no brainer. After pioneering the digital window front media category over a decade ago, we can’t wait to see how together Monster XP and Lightbox can deliver many more award-winning executions that connect brands and consumers.”

Lightbox’s window front media is the company’s latest product to bring digital video into the real world with can’t miss displays. It adds to the network’s 100% video portfolio, allowing advertisers to benefit from impressions delivered in high-traffic environments including retail centers, grocery stores, and city streets across the country.

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Through Lightbox Unlimited Street-Level Video

New York, November 4, 2022 – Lightbox, a leader in digital out-of-home video, and Columbia Sportswear are establishing Omni-Heat Infinity (OHI) technology as the gold standard in warmth through a showstopping digital window front activation.

Complementing Columbia’s national presence on the Lightbox mall network – inspiring shoppers in a buying mindset to gift OHI gear – this buzzworthy window activation further drives mass reach and engagement during peak holiday retail timing. The placement sits steps from the commuter hub of Grand Central Terminal, with its wraparound corner presenting the perfect canvas for Columbia messaging in the heart of Midtown Manhattan. Check out a sizzle reel here.

The execution is part of the Lightbox Unlimited (LBU) offering, which leverages state-of-the-art LED to transform commercial window fronts into oversized, full-motion video displays. Columbia’s particular location comprises a mix of modular LED panels and printed vinyl, forging a true domination effect turning the heads of bustling NYC pedestrians and motorists.

Lightbox Studios ideated and custom-built the “ice melting” video segment to demonstrate the extraordinary warmth of OHI apparel – potent enough to thaw thick ice and appear as pristine as ever. The execution integrates a dynamic weather trigger that prompts the video screens to freeze when temperatures dip, making the comfort of a well-made winter jacket even more appealing to shivering onlookers. And for a truly unique multi-sensory experience, the display includes audio, which emanates synchronized sounds of ice cracking followed by warm, heavenly glows that are audible to passersby. 

Brands across the media landscape are seeing the immense value of eye-level video advertising in real life. By merging engaging and contextual creative messaging with great scale, advertisers like Columbia are sure to make a splash in Q4 and beyond.

Press Contact

Zach Cohen
zach@lightboxooh.com

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With Immersive Trip Builder and 360° Experience

New York, August 26, 2022 – Lightbox, a leader in digital out-of-home video, has partnered with Travel Texas to drive tourism to the Lone Star State through a custom augmented
reality (AR) experience. 

Activated from Lightbox’s nationwide digital video screens, audiences are “stepping into Texas” by entering virtual portals that immerse them in various real-world destinations via 360° sights and sounds – from mouth-watering BBQ joints, to vast caverns, to breathtaking mountain vistas. Check out a sizzle reel here.

The campaign is currently live in malls across the U.S., prompting users to scan an on-screen QR code with their mobile devices to activate the experience. From there, users personalize their itineraries through a trip builder stage before placing portals in their in-person environments. After tapping to enter, users are transported to their selected locales with options to learn more or share to social platforms.

Lightbox Studios custom-built the experience by capturing and editing 360° footage from over a dozen Texas locations, constructing a multi-layered questionnaire, producing voice-over and designing 3D assets. London-based and leading AR studio Zappar wrapped it all within a bespoke web app.

Digital out-of-home companies, like Lightbox, are leveraging AR to converge digital and physical spaces for consumers in high-traffic settings. The resulting products bring brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive engagement – all from a simple scan.

Press Contact

Zach Cohen
zach@lightboxooh.com

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New York, December 1, 2021 – Lightbox, a leading digital out-of-home video network, has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow advertisers to deepen their connection to Lightbox’s audience of 80+ million consumers.

With QR codes already being incorporated into ads that run on the network, Lightbox is taking the logical next step to advance advertising experiences. The product brings brand messaging in physical environments to life on digital devices to expand storytelling, enhance discovery, and drive overall engagement – all from a simple scan.

The AR experiences will be created and executed by the company’s full-service creative lab, Lightbox Studios, in partnership with Zappar, the world’s leading augmented reality platform and creative consultancy. 

“Consumers have accepted QR codes as the default frictionless digital interface with the physical world,” says Greg Glenday, CEO of Lightbox. “The challenge now will be to make sure that they have a magical experience every time they scan. Video Out-of-Home has the fewest creative constraints of any video medium, so shame on us if we simply take an engaged consumer to a website or a signup form. We’re excited to be the first network to fully embrace AR’s potential to truly transform consumers’ relationship with Digital Out of Home media.”

Caspar Thykier, CEO of Zappar says “The Zappar team has spent the past 10+ years applying AR to more so-called traditional platforms. Now we’re entering a stage of transformation where AR can be applied to physical environments at scale creating a totally new media inventory with engaging, snackable ‘grab-and-go’ experiences for brands and customers built for the mobile occasion. We’re thrilled to be able to work with Lightbox and its vast network to bring these exciting experiences to the masses.”

Lightbox’s AR launch adds to its “Lightbox Unlimited” portfolio: products designed to expand video advertising beyond the expected place-based confines. See an AR experience come to life at lightbox.arweb.app.

Press Contact:

Heawon Yoo, Lightbox 

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Lightbox Enhances Network with New Digital Out-of-Home Media Product

Lightbox Unlimited, Powered by FrontRunner Technologies, Turns Storefronts Into Digital Video Displays

New York, NY – December 10, 2020 –  Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a new product that transforms urban commercial window fronts into digital out-of-home media screens: Lightbox Unlimited, powered by FrontRunner Technologies.

Lightbox Unlimited provides unprecedented access to premium locations to deliver street-level advertising in the U.S., Canadian and Mexican markets at scale. Leveraging FrontRunner’s proprietary projection, audio and light recognition platform, vacant retail window fronts are transformed into large-format, full-motion digital displays. The platform empowers advertisers to turn prime commercial real estate into immersive content and message-delivery surfaces, anytime and anywhere.

The network expansion extends Lightbox’s footprint into countless markets with outdoor inventory. Its ability to offer advertisers flexibility in location, duration and lead times signals a new era in digital out-of-home.  

“I am beyond excited to bring such a groundbreaking innovation to the advertising community” says Greg Glenday, CEO of Lightbox. “Lightbox Unlimited means just that – no idea is too big for this canvas, and the canvas itself can be virtually anywhere with inspiring and beautiful messaging.  There is really nothing that compares in the advertising and media landscape, and I am so proud to be working with the talented FrontRunner team to add further strength to Lightbox’s product mix.”

“The windows of empty retail shops around the globe are quickly becoming immersive canvases, changing the future of public space,” says Nathan Elliott, Founder and CEO of FrontRunner. “Lightbox Unlimited, powered by FrontRunner Technologies, will digitally transform how we interact with new age media on a large scale, during this period of accelerated change. Together with the incredible Lightbox team, we look forward to providing unique windows of opportunity for advertisers, brands, landlords and retailers who are looking at consumer engagement differently.”

Lightbox Unlimited, powered by FrontRunner Technologies, is the latest expansion news from the digital video media brand. Last month Lightbox announced it has added all U.S. WeWork locations to its network.     

About Lightbox

Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with millions of consumers in the real world. The premium video network offers national scale with hyper-local execution via 10,000+ can’t-miss, audio-available screens in shopping destinations, city streets, and WeWork locations across North America.

Media Contact:

Heawon Yoo, won@lightboxooh.com

About FrontRunner Technologies

FrontRunner was founded in Canada by Founder and CEO Nathan Elliott in 2017 to create a new standard of digital media delivery by leveraging High Street retail WindowFronts to deliver high definition video content. The company provides a robust digital out-of-home content solution for national and international brands looking to hyper-target campaigns, while simultaneously creating a new revenue stream for landlords, brokerages and store owners searching for creative ways to monetize their spaces. The WindowFront Matrix is driven by proprietary app, projection, light, and audio technology to deploy vibrant immersive content in retail windows across the globe.

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Lightbox and WeWork Announce Strategic Partnership to Bring Video Advertising to Co-working Spaces

Deal Makes Lightbox the Exclusive Outside Advertising Sales Agent for WeWork

New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, today announced the launch of a managed service partnership with WeWork that brings 300 locations into its network. The partnership will leverage WeWork environments for advertisers to reach business professionals in co-working spaces.                 

Lightbox will serve as the exclusive advertising sales representation for WeWork, allowing the video network to diversify its audience. With this addition, Lightbox expands its national video network to add approximately 5,000+ screens for advertising and content distribution. Already the largest national network in shopping and lifestyle venues, the deal extends its reach to business settings, allowing advertisers to reach young professional audiences where they work.                                               

“We’re thrilled to bring WeWork’s screens into our network,” says Greg Glenday, CEO of Lightbox. “Digital Out-of-Home has been the fastest evolving segment of media for the past several years and that has only accelerated in 2020. Our brand partners want audiences in context, and Lightbox can give them access to WeWork’s highly valuable audience made up of everyone from startup entrepreneurs to large tech companies. They are the ones shaping the future and now there is a way for brands to speak to them.”                          

Hamid Hashemi, WeWork’s Chief Product, and Experience Officer says, “WeWork is built on innovation and creating inspiring, flexible spaces – spaces that already include video screens that inform and add service to our members. Having Lightbox represent WeWork in bringing additional high-quality content into our environments is a no brainer given their success in digital video.”                                                

The news comes on the heels of Lightbox’s acquisition by Mexican out-of-home tech leader Cattri. Network enhancement and expansion is one of the company’s key growth strategies in addition to product innovation and ad tech leadership.    

Contact info: Heawon Yoo, won@lightboxooh.com

About Lightbox

Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 78 million monthly consumers. The premium video network offers national scale with hyper-local execution via 4,500 can’t-miss, audio-enabled screens. Lightbox’s digital out-of-home (DOOH) advantage means videos are 100% viewable, brand-safe, and fraud-free, delivering real views, to real people, in the real world. Learn more at lightboxooh.com

About WeWork

WeWork is a global leader in flexible space, providing businesses of all sizes with the space, community, and services they need to run and grow their business. With more than 800 locations in 150 cities and 38 countries around the world, WeWork delivers flexible space solutions to its 612,000 members worldwide. 

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New York, NY – Lightbox OOH Video Network, a leading digital out-of-home media company, announced an acquisition by Cattri, a leading out-of-home technology company based in Mexico City. The deal, backed by PC Capital, a Mexican private equity firm specializing in growth equity investments, and Altum Capital, a Mexico City-based private credit fund, positions Cattri to gain entry into the U.S. market through Lightbox’s digital video dominance in shopping and lifestyle centers across the country.

After a successful rebrand and record revenues in 2019, Lightbox continued the momentum into 2020 with triple-digit revenue growth to start the year. Forced retail closures and stay-at-home orders from the global COVID-19 pandemic put the momentum on hold, driving the company to seek investment.

As part of the transaction, Lightbox received significant growth capital which will be used to strengthen its position as a national video advertising network through product enhancements, technology, and expansion.

“We set out to find a partner who shared our optimism about the future of the digital out-of-home industry. At Lightbox we believe that digital out-of-home will be among the fastest-growing advertising platforms over the next decade. While technology has disrupted every other traditional media form, OOH is in a unique position whereby advertising technology advancements only make us better. Technology like Cattri’s will level the playing field for us, and provides the tools and data to compete with digital and broadcast.” says Greg Glenday, Lightbox CEO.

Cattri has revolutionized OOH buying and accountable reporting in the Mexican market through its proprietary OOH TV technology including a self-service model, offering advertisers audience data based on the number of eyes that are watching video ads. Its planned application onto Lightbox’s network in the U.S. market is just one of the synergies that the companies see as a driver for growth.

Victor Cattan, CEO of Cattri, says “We were incredibly impressed by the momentum that Lightbox has achieved in the past few years. From the day I met the management team, I knew there was something special about this company. Their national coverage and their position at the forefront of delivering digital video in real-world environments, plus Cattri’s advanced tech and engineering, will make a powerful combination as we tackle the North American market together.”

Houlihan Lokey is advising on the transaction.

Contact info: Heawon Yoo, won@lightboxooh.com

About Lightbox

Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 78 million monthly consumers. The premium video network offers national scale with hyper-local execution via 4,500 can’t-miss, audio-enabled screens. Lightbox’s digital out-of-home (DOOH) advantage means videos are 100% viewable, brand-safe and fraud-free, delivering real views, to real people, in the real world. Learn more at lightboxooh.com

About Cattri

Founded in 2008, Cattri is one of the leading Out-of-home (“OOH”) companies in Mexico. The company has created a network of more than 5,000 displays in Mexico’s top shopping malls, public transport stations, and restaurants. Cattri’s content ecosystem includes over 200 of the country’s leading advertisers in the country and generates more than 7 million views per day. The company has also developed the biggest private out of home channel in the country and a unique technology to transform the global Digital Out of Home (DOOH) industry. The company continues to garner unprecedented acceptance from advertisers by eliminating the “advertising efficiency tracking barrier.” Learn more at cattri.com

About PC Capital

PC Capital is a private equity firm based in Mexico City that specializes in growth investments that have high social impact. Founded in 2008, PC Capital manages funds, direct investments, and co-investments in Latin America. PC Capital is a member firm of the Mexican Association of Private Capital (“AMECAP”) and the LatinAmerican Venture Capital Association (“LAVCA”). Learn more at pc-capital.com

About Altum Capital

Founded in 2014, Altum is a leading Multiple Purpose Financial Company specializing in granting structured credit to small businesses in Mexico. For more information visit altumcapital.mx

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Most recently, Mr. Negron led Midwest sales for Twitch, growing not only the team but also quadrupling the company’s revenue in the market. His success in building teams and capturing share was also applied at Pandora, where he grew the Chicago sales office from two to 75 over his four-year tenure. 

Of his move to Lightbox, Mr. Negron states “The broadcast-heavy Midwest market is in need of alternate channels to distribute video advertising. I’m excited to work with the Lightbox team to bring its powerful message of video at scale to the clients and agencies in this region.”

Lightbox CEO Greg Glenday will reunite with Mr. Negron after working together at Undertone, a premium Digital Ad Network. “We are currently in the middle of an extended streak of meaningful revenue growth at Lightbox, and we are keeping our foot on the accelerator by hiring fantastic talent like Chris. I really enjoyed working with Chris because he’s an excellent sales leader who consistently delivers results, builds cohesive teams, and does it all with an eye toward a positive culture and fun.  I am thrilled to be on the same team with him again.”

Mr. Negron will be based in the Chicago office, and will report to Lightbox EVP, Chief Revenue Officer Eric Steinert, who is based in New York.  Mr. Steinert notes “I’m excited to have Chris on board during this time of tremendous transformation in the digital OOH space, which is increasingly defined by connectivity, addressability and measurement, and in the case of Lightbox audio-enabled video.  His background is ideally suited to drive our business forward in the Central Region.”

About Lightbox: Lightbox is a leading digital out-of-home video network that leverages technology and creativity to connect advertisers with 80+ million monthly consumers. The premium video network offers national scale with hyperlocal execution via 4,500 can’t-miss, audio-enabled screens. Lightbox’s digital out-of-home video advantage means advertising is 100% viewable, brand-safe and fraud-free, delivering real views, to real people, in the real world.  Learn more at lightboxooh.com

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In his free time, Austin enjoys exploring different restaurants, trying out new fitness trends, and renovating his house.

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